![]() ![]() He refined the company’s vision even more. In 2015, Chris O’Neill became Evernote’s third CEO. A Company With a VisionĮvernote was launched in 2007 with a mission to help you “remember everything.” The intention was to be “an extension of the human brain, a place to store things and then retrieve them in the moments that mattered.” In that sense, it is the forerunner to what many people today call a “second brain.” According to Phil Libin (who joined Evernote as CEO in 2007), Evernote is the app for people who want to build smarter, more productive lives. It is a tool to organize your digital life in a way that produces clarity and leads to focus. ![]() The core function of Evernote is a note-taking app, but it is much more than that. One of the best systems you can use to achieve your productivity goals is a an application called Evernote. The river represents someone is productive because they have implemented the right systems and use the right tools to help them rise above the challenges to do their best work. Rivers on the other hand, are water flowing in a single direction, because they have banks to them and even if it’s a wide river, it’s still flowing in one direction. He says:įloods are water going in every direction all at once, often murky and muddy, often shallow, and often doing lots of damage. Tim Elmore, Founder and CEO of Growing Leaders, uses the illustration of a river and a flood to communicate the importance of focus and clarity. Fortunately, there are some very effective ways to push back and find your focus. Maybe some days, you feel that you are getting pushed around by your inbox and notifications instead of doing what you want to do. Second, there are an ever-increasing amount of demands placed on your time and attention.
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